Nudge :

Thaler, Richard H.

Nudge : Improving decisions about health, wealth, and happiness/ Richard H. Thaler - New Delhi : Thomson Press India ltd., c2008. - x,305p.: ill.; 20 cm

Includes Bibliography, Index, Notes, and Objections.

9780141040011(pbk.)


Consumer behavior
Decision making--Psychological aspects
Economics--Psychological aspects
Choice (Psychology)--Economic aspects
Choice (Psychology)

330.019 / THA-N
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